Local SEO focuses on improving your local visibility. Your website needs to include the appropriate NAP (name, address, phone number) data. In addition, you should share your Google My Business page on social media. NAP is an acronym for “name, address, phone number” and sometimes appears as NAP+W (name, address, phone number plus area code). This information should be consistent to improve search engine rankings and user experience.
Customers who are looking for products and services in your area are highly likely to look up the business’ location on a search engine. In fact, 46% of Google searches are local. And these customers are highly motivated to make a purchase. For this reason, local SEO is extremely important. Getting your website listed on local search engines is crucial for your business.
Local SEO also helps local businesses build a positive reputation. Almost 80% of people using mobile search engines will end up at your location if they type in a relevant keyword. This means that a better reputation will increase your business’ long-term success. In addition, people will be more likely to return if they find a local business with positive reviews.
Local SEO requires constant monitoring and updating of your website’s on-page optimization strategy. Some simple tweaks like adding location and optimizing title tags can help your website rank better in local searches. These two tactics communicate to search engines that your website is local to Harrisburg. If your business is located near the top of local search results, your website will appear higher in search engine rankings. This will help increase your online presence and attract more potential customers.
Local SEO also involves getting your business listed on Google My Business. This platform allows business owners to manage their listings and respond to reviews. The information your business provides on its GMB profile will be used by Google to determine its ranking in local search. By optimizing the GMB profile, your business will appear higher in relevant searches. A local presence also allows you to build a strong social media presence. It also gives you more opportunities to target new markets.
Getting reviews from customers is crucial to local SEO. Online reviews play a huge role in consumer decision-making and a constant flow of new reviews has been proven to boost local SEO rankings. Read our guide to Google Business Reviews to learn more about the benefits of receiving reviews. It will also give you the tips and techniques you need to get more reviews.
Inaccurate information on popular directories can damage your local SEO ranking. If your listings have inconsistent information, consumers will not be able to locate your business. Local SEO will help you manage your information on popular directories and create links between relevant websites. This helps improve your website’s domain authority with Google and increase the traffic to your website.
Mobile-friendly sites also benefit local businesses. More than half of searches are performed on mobile devices. By optimizing your site for mobile users, you’ll reach the most relevant customers in your local area. And as Google is increasingly focusing on mobile experience, mobile-friendly websites will increase your visibility on the results page.