Attorney SEO, or search engine optimization, is an effective way to boost your online visibility and generate quality leads. It helps prospective clients find you when they search for the type of legal services you provide. While other types of advertising offer short bursts of activity and then fall flat, lawyer SEO works over the long term to increase your website’s authority and credibility.
In addition to increasing your visibility, attorney SEO can help you gain a competitive advantage when it comes to ranking high in Google’s search results. The main goal of attorney SEO is to get more traffic from local customers who are looking for legal services in your area. Getting your website to appear in search results can make all the difference between losing out on valuable clients. To ensure that your law firm ranks high on the SERPs, you need to understand how Google ranks websites. Keyword research is a key part of this process.