Content is king, and the more you have of it, the higher your page ranking on Google will be. Content is also used by search engines to rank pages by analyzing its topic, length, and structure. The search algorithms are designed to match your page with the user’s query. This process starts with keyword research. Once you have selected your keywords, create pages around these keywords. Then, optimize the content of those pages to make them more visible on Google.
First, search engines evaluate websites based on the authority and relevance of the information. Google looks for pages that are relevant to the keyword you entered, as well as those that are authoritative and trustworthy. Web design also plays a key role in search rankings. Search engines look at different browsers and devices, as well as how quickly pages load. This means that a well-designed website will be more likely to rank high in Google. In addition to content, search engines also take into account web design when calculating your page’s ranking.