What is Search Engine Optimization?
Posted on
SEO is the process of ensuring your website is visible to the right audience in search engines. It can increase traffic to your website, help you sell more ecommerce products, and even capture TV ad traffic. It can also lower customer acquisition costs, allowing you to generate more sales. It also helps increase the lifetime value of your customers. The first step to search engine optimization is to identify keywords that will drive targeted traffic to your website. To identify the right keywords, think about what your ideal customers would type into Google to find your products or services. Think about their needs, interests, and pain points. They might be using different language than your own.