SEO (Search Engine Optimization) should be one of the main marketing strategies employed by any small business. SEO will enable them to attract new customers while expanding their business.
Local SEO (search engine optimization) refers to optimizing your website for search queries related to your business and its location.
Digital marketing entails both technical and creative strategies for expanding your company’s visibility online, including targeting local keywords, creating citations and garnering reviews online.
Location-based keywords
To rank well on Google’s local search results page, it is crucial that your content uses geolocated keywords that pertain directly to its location such as cities, counties, or states.
Selecting appropriate local keywords can help your business connect with potential customers in its target region and bring them in. The key is recognizing these early on and including them into your content and marketing strategy.
At least every six months, conduct keyword research for your local SEO campaign to reevaluate and modify keywords as needed, as well as discover new ones you hadn’t thought about previously.
On-page optimization
On-page SEO refers to processes designed to boost a web page’s rank in search engine results pages (SERPs), including changes made to content and HTML that increase its ranking potential.
On-page optimization will differ depending on your website, but there are certain basic principles you should adhere to when optimizing pages. For instance, make sure your title tag and meta description include both the keyword you wish to optimize with and the topic of the page itself.
As part of your overall page content strategy, it is also crucial that it is of high-quality and relevant to your target audience. Create content that people want to link and share as well as content that converts visitors into customers.
Local content
Local SEO (search engine optimization) is an approach used by businesses located in a particular geographical region to increase their ranking on local search results. For instance, if you operate a real estate agency in Chicago, local SEO could improve rankings for terms such as “real estate agents in Chicago” and “Chicago real estate.”
One of the best ways to optimize local SEO is through content. Create articles and blog posts focused on local events that drive traffic back to your website and generate backlinks that bring people in from outside.
Optimizing Google My Business (GMB) pages is another integral component of local SEO, including adding profile photos and listing opening hours, addresses, phone numbers, and website addresses for each business.
Local reviews play an integral part in local search. When customers leave reviews for your business, this can help rank it higher on search result pages – making the process much easier with tools like Yelp’s Reviews Tracker.
Backlinks
Backlinks are an essential component of local seo, as they convince search engines that your website is relevant and trustworthy, increasing your odds of making Google Map’s three-pack local search results.
Your local businesses and organizations are an excellent place to look for backlink opportunities. They may be willing to exchange links if it will benefit their customers or make them look better online.
Niche directories present an excellent backlink opportunity, especially since their high domain authority can provide additional value.
Social media
Social media plays an integral part of any effective local SEO strategy, helping businesses increase visibility in the local community while drawing in more customers.
Facebook, Twitter and Pinterest are among the most widely-used social media platforms. While not every one is suitable for every business, each offers distinct advantages.