There are several factors to consider when working on your local SEO. These factors include location, service, and keywords. Content with these factors will boost your SERP location. Content in your blog, social posts, or pillar pages should contain these terms. For example, an automotive dealership’s “About Us” page may mention how it serves the town of Butte. Blog posts on the “Best Deals on Honda in Northwestern Montana” area may focus on local searches for that particular vehicle.
Local SEO is crucial if you want your website to be found by local customers. The search results are much different from the normal organic results, and local SEO can help improve your rankings. The top three organic results on Google receive 47.6% of clicks – and are shown before paid listings. The bottom line? Local SEO can boost your traffic! However, most digital providers do not include all of these services in their packages. For that reason, it is important to choose a company that specializes in local SEO.
One of the most important aspects of local SEO is ensuring your business’s NAP is consistent across all platforms. Google gathers reviews from social media and consumer directories, so your business should focus on the relevant review sites. Other local SEO elements include link building and linking domains relevant to your target location. If you’re unable to achieve this, you can opt for other local SEO strategies. These three strategies will help you boost your local SEO relevance and increase your company’s online presence.
Local SEO is the perfect tool for lawyers, accountants, and other professionals who specialize in the area. Local SEO will push your attorney to the top of search results and increase your call-to-action. When people need an attorney, they will be searching online for an attorney who offers free consultations. With Local SEO, you’ll be able to reach these people at the right time. You can take advantage of this local SEO strategy by making sure your website is optimized for local searches.
The most important factors of local SEO are relevance and distance. For example, localized content is highly relevant for Google’s search algorithm, so making sure your local landing page includes the business name, address, and phone number is essential. Local SEO is a little tricky, but when done right, it can mean a huge revenue bump. It’s important to understand the factors involved, because you don’t want to end up being penalized for something that was done in the past.
A poorly optimized website is unlikely to climb the SERPs for long, and your customers will want more information about your business than your competitors’. While it may seem like an impossible task, you’ll be amazed to learn that 30 percent of all mobile searches are location-related, and over seventy percent of these searchers will make a phone call. Your local SEO strategy should include this strategy. If you’re unsure of how to implement these strategies, use our free site analysis tool.
Google Map Pack – Known as the Local Pack, the Map Page displays three companies in the local results of a search. They also display a Google Maps map of the area. A digital marketing agency, like Exit Digital Marketing Agency, may be one of those three. Below the Map Pack are “normal” search results. If your business doesn’t appear in this section, it may not be found at all. If you don’t get the map pack, your competitors will.
Local SEO pyramid – This is the core of a typical local SEO campaign. In order to succeed, you need to understand that your competitors already have mastered these core areas. The key to standing out from the competition is to go beyond the basics and discover opportunities your rivals have not explored. The three bottom tiers of the SEO pyramid are fundamental and crucial for local SEO. But, they are not the only aspects to consider. By following this approach, you can achieve a competitive edge and increase the number of potential customers in your area.
By using local SEO, your website will appear high on local search results. Not only will local traffic increase your sales, but it will also help your business get new customers in your area. Local SEO is a great way to capture qualified leads and keep your business top of mind. If done correctly, local SEO can boost traffic to your website and even your physical location. It can be a valuable tool for any local business, so take advantage of it.