How to Get More Website Traffic With Local Search Engine Optimization
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Local SEO is the process of promoting a local business’ website and online presence. It focuses on organic visibility, including optimizing your website for local search queries. The SERPs also differ from a standard search, with local results often being organized in a local map or pack. Unlike standard search results, local search packs are highly targeted to your local area. You can start a local SEO campaign by focusing on organic visibility, but you can always switch to paid ads as needed.