How Search Engine Optimization Can Improve Your Website’s Ranking in SERPs
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Search engines provide an invaluable service for users on the web. Their mathematical algorithms (searchbots) crawl websites in order to collect information for searchers and present ranked lists of results as results for searches.
SEO works to enhance both user search experience and page rankings by employing best practices such as including relevant keywords in titles and descriptions, using schema markup, and performing other technical optimizations.
Keywords
Keywords are at the core of any effective search engine optimization campaign. They help you understand which words and phrases people are searching for as well as competition and demand for them, shaping content production that resonates with target audiences.